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When the energy of color enters our bodies, it stimulates the pituitary and pineal glands. Scientists have studied the effects of color on our moods, health, and way of thinking for years. Psychological studies confirm what most of us know instinctively – that certain colors can affect mood. Throughout our lives, a sea of colors surrounds us and whether we realize it or not, colors affect our emotions and wellbeing. We interpret life as much through color as we do through shape, texture and sound. Color is everywhere, surrounding and embracing us.
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How can we utilize color psychology in the immersive fields of marketing and branding? Let’s learn.Color is perhaps one of the most wonderful experiences that we take for granted. Using the perfect combination of colors can trigger or generate perfect emotions and message you are trying to convey to the users.
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It used for designing products from food, logistics, retail industries. You can use it as a cautionary color like the roadblock signs are yellow. Yellow- The color yellow portrays happiness, hope, warmth, and just like red grabs the immediate attention of the user. It used for designing products from entertainment, food, gaming, or any industry which requires gathering the immediate attention of the user. It has to be used carefully, as it symbolizes energy, passion, love, and at the same time, it is also a symbol of anger, danger, and warning.
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Red- The color red projects strong emotions. Orange is used for designing products for hotel, construction, safety, transport industry. Orange- It is associated with enthusiasm, energy, encouragement, determination. It is generally used for designing products for the fashion, movie, beauty industry. Purple- It reflects royalty, prosperity, premium, and set aside a unique identity of the user. It is used for designing products for the construction, textile industry. Brown indicates reliability and generates confidence in the user’s mind. Color Psychology for Brownīrown- It is associated with warmth, support, earthiness, nature. It is used for creating products for Fashion, Media, Electronics, Technology industry. Remember the concept of using whitespace in User Interfaces. White provides excellent help in designing clean interfaces. White- It is associated with peace, innocence, purity. It is used for designing products from the agriculture, health, and fitness industry. It symbolizes harmony, growth, balance, health, harmony, and many such emotions that gives the eye a soothing feeling. It is the most easily adapted color to the eye. Industries like technology, education, airlines, banking, and many more. It symbolizes clarity, trust, dependability, security, and confidence. Color Psychology for Blueīlue- The feelings of serenity and calmness are associated with the color blue. They are generally used in the tech industry, education sector.ĭifferent colors evoke different emotions. Blue, Green, and Purple are, and further combinations of these are cool colors. The water, the sky evokes feelings of calmness and relaxes the mood, the colors associated with these are called cool colors. Warm colors are generally used by the entertainment or food industry. Among the six primary colors- Red, Orange, and yellow and further combinations of these are warm colors. The sun, the fire evokes feelings of warmth, and the colors associated with these are called warm colors. The psychological effect of color falls into two categories: – Learning about color psychology is all about looking up for meaning, perceptions that people make and have for different colors. Color affects mood and generates emotions. We look at the color red, and the first thing that comes into our mind is- danger, warning.